Brokers: Do You Have A Plan to Get Feedback From Your Agents?

March 01, 2020

Having a clear system in place to gather and implement feedback from agents can be a boon to brokerages.

Soliciting feedback from workers has been shown in studies to positively affect retention, and holding onto competent, high-producing agents is a key component of a thriving brokerage. Improving agent retention also reduces costs related to recruiting, onboarding, and training.

In addition to improving retention, soliciting feedback from agents can be a source of ideas to improve your business from those who know it best. For example, the brokerage Compass claims to have implemented more than 650 ideas that have come from its agent feedback tool.

Systems to gather agent feedback can take a number of forms, such as:

A software tool that surveys workers
An online form distributed to workers or posted on a company intranet
Regular in-person meetings
A clear, published company policy about how to give feedback.

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