Marketing to older millennial homebuyers

July 01, 2021

According to the NAR 2021 Home Buyers and Sellers Generational Trends Report, older millennials, aged 30 to 39 years, accounted for 48% of
first-time homebuyers.

Are you marketing to them effectively?

Older millennials are tech-savvy and are house hunting online. Because of this, using traditional marketing practices might not be the right strategy to reach them. Here are some tips to help you increase your business by appealing to this new generation of homebuyers:

Market Yourself

Share Your Knowledge Online: While many older millennials are new to the process of buying a home, it doesn’t mean they aren’t doing their research. Establish yourself as an expert. Make resources available on your website and social media channels about the local market. Personalize the experience by using text or virtual calls to answer questions or provide guidance on the homebuying process.
Referrals: With the popularity of sites like Yelp, it is no surprise that reviews and trusted recommendations influence who older millennials choose to be their agent. Display your client reviews and successes on your website and social media channels to gain credibility and their trust.

Market Your Properties

Get Visual: Staging is essential. Utilize social media like Facebook, YouTube, and Instagram to showcase high-quality pictures of your listings or virtual tours. Using Facebook Live and Instagram Stories to give a sneak peek of the listing is a great addition to open houses. Not only does it give a feeling of exclusivity, but it is also a way to engage and answer questions to a group of potential clients.
Social Media Ads: Instead of print ads or mailers, advertise homes on social media targeting renters in their age group interested in buying a home.

By focusing on digital marketing, you have a better opportunity to reach older millennials to help them purchase their dream home.

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