This spring, rural land brokers reported a surge in interest regarding less densely populated areas. Urbanites wanted to relocate to their city’s suburbs, exurbs, and beyond. Here are some hot topics to be able to discuss with these prospects:
How’s the Wi-Fi? Working remotely requires reliable high-speed internet. What are the local providers, and how fast are their services? Limited options or slow service may deter many prospects.
How’s the commute? Your prospects’ jobs may require them to drive back to the city from time to time. How long would it take to get to downtown from this property? What is the traffic like on the major roads?
How are the schools? Normally, the rural land market deals in second homes. Since these prospects want to move to rural areas, land brokers should brush up on the answers to the basic residential real estate questions such as “How are the schools?” and “What are the taxes?” Do not offer your own opinions on local schools; direct prospects to the district’s website or txschools.gov for more information.
What can I grow? Urbanites and suburbanites may want to start hobby farms—small, non-commercial agricultural projects that are bigger than a backyard garden—to grow their own food or reduce expenses. Texas A&M University AgriLife Extension has many resources you can share. Tell prospects to check local ordinances regarding growing and livestock.
Will it stay rural? Are any major housing or business developments planned nearby? What are the most common land uses in the area? How established are the residents here? A sparsely populated area at risk of significant development may not appeal to some prospects.
What is there to do around here? Describe its advantages, pastimes, and local culture. Direct prospects to local chambers of commerce or civic groups. What are some popular places to socialize? Potential buyers will benefit from considering what real life will be like before committing to a move.